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This project features the Logo & Identity design for my personal brand.

The idea for the name DORIAN.DESIGN started from my name, the rhyme between the two words and the availability of the website domain name http://dorian.design.

Keywords: Simple, Smart, Bold, Timeless.

Logotype Concept & Sketches

Logotype Design

Logo on Black/White Background

Color Palette

Graphic Designers begin designing a Logo in Black & White first, so that all attention goes to the shape of the Logo. Only after that they may add color, if needed. In order to stay true to our keywords ‘simple’ and ‘timeless’, I chose to let my Logo only in Black and White. I also selected Gray as background color in some contexts and Red as accent color.

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